Digital Marketing Specialist
Job Description
The ideal candidate will play a pivotal role in developing and executing comprehensive digital marketing strategies aligned with the company’s objectives.
Responsibilities:
Digital Marketing Strategy:
Develop and implement digital marketing plans that align with the company’s goals.
Execute campaigns across various digital channels, including social media, email marketing, SEO, SEM, and online advertising.
Content Creation and Management:
Oversee the creation of engaging and relevant content for digital platforms, including blog posts, social media content, newsletters, and website updates.
SEO (Search Engine Optimization):
On-Page SEO: Optimize website content for search engines, focusing on site structure, meta-tags, keywords, content quality, and user experience.
Off-Page SEO: Build quality backlinks through strategies like guest blogging, influencer outreach, and content syndication.
SEM (Search Engine Marketing):
Manage PPC campaigns, including ad creation, targeting, and budget management.
Analyze and optimize campaigns to increase visibility and conversions while maintaining a strong ROI.
Social Media Management:
Manage and grow the company’s presence on social media platforms.
Create content, engage with followers, and analyze performance metrics.
Analytics and Reporting:
Monitor and report on the performance of digital marketing campaigns.
Utilize tools like Google Analytics to track website traffic, engagement, conversions, and other key metrics.
Email Marketing:
Design and implement email marketing campaigns to engage with customers and promote products or services.
Monitor open rates and conversions, adjusting strategies as needed.
Staying Updated:
Keep abreast of the latest digital marketing trends and technologies.
Attend workshops, webinars, and networking events to stay informed.
Qualification
Masters degree or Bachelors degree in a relevant field.
Experience
1 to 2 years of experience in digital marketing.
Freshers are strongly encouraged to apply.
Experience in a Digital Marketing Agency will be considered a plus point.
