Media Buyer

Job Description

Key Responsibilities:

● Conduct digital media planning, buying, and optimization of Facebook and Google
Ads

● Identify target audience and craft ad creative for each campaign
● Stay up-to-date on Facebook and Google algorithm updates, trends and best practices
● Manage campaigns to ensure all campaigns are within budget and goals are successfully achieved
● Collaborate with designers and other team members to create compelling content for ads
● Analyze and report campaign results, and track key performance indicators to improve future campaigns
● Use audience insights to recommend strategies to improve overall campaign results
● Monitor competitor ads and identify opportunities for improvement

Qualifications:

● Bachelor’s degree in Marketing or a related field
● 4+ years of experience in digital advertising, particularly in Facebook and Google Ads
● Experience in media buying and optimization within Facebook and Google Ad campaigns
● Knowledge of Facebook and Google advertising platforms, including campaign setup, targeting, and reporting
● Experience with A/B testing and identifying performance trends
● Strong analytical skills with the ability to analyze data and turn into actionable insights
● Strong communication skills with the ability to work collaboratively in a team-oriented environment